I had a very interesting Audition week with Voices.com. In fact, in the last two weeks I received project notices that included:
A 4-star General Apocalyptic Voice; A Parrot Voice (You must actually sound like a parrot, not a person imitating a parrot, but an actual parrot saying, “rinse, please.” ); A sexy, young, exciting voice (Chicago based talent only); and a script where the talent simply says, “Go to wcpc.com” but with a “wink of the eye.”
By the way, I actually auditioned for that last one, but the others…well, they weren’t exactly my speed. It was great when I got an audition notice recently that read, “soothing voice.” Right up my alley! In fact, the word “soothing” is actually on my voice profile description. It really is a testament to the versatility of this profession when in the course of a mere day, you can be an excited teenager, the innocent girl next door, or a cartoon character for a new animated TV series. To switch from one to another is like Cybill on a good day.
There can be as many as 162 talent submitting auditions, or 0. That category for English (North American) includes a lot of talent, and I feel fortunate if I can make it in the first 20…or 30. Often it’s a race against the clock to see how high I can make it in the audition line. And it’s exciting to see the number of “listens,” which Voices provides so we can track just how many times clients are listening to our demos. When I submit auditions and then later log in, noting how that number keeps increasing, I know that the voice seeker was interested enough to look up my profile and listen to more demos.
If I were to get into my car now and head West, I would be in Los Angeles in less than an hour. (Keep in mind it is late Friday night. If this were a workday morning, it would take closer to two hours!) When you think of all the voice talent in L.A., which includes the overlap of stage, screen, and television actors, the numbers must be well into the thousands, perhaps hundreds of thousands. Let’s not forget the neighboring communities of Studio City, Hollywood, Santa Monica, and more.
And yet here, in my small town, it’s all so different. From its beautiful, lush, rolling green hills that dominate the rural landscape, to its crystal blue skies, to more than 30 miles of natural trails, the City of Angels is but a distant memory. So close, and yet so far. I marveled at this anomaly from the moment I arrived. Amazed by its awesome beauty, it is the subject of stunning photography – truly unlike anything I had ever seen before. Situated on the far reaches of the largest county in the nation, it was a new, undeveloped, desolate secret yet to be discovered – a precious jewel.
Today, there are drug stores, restaurants and various businesses, but hints of yesterday still remain. Just today, as I was heading home, I couldn’t help but notice the row of cows strolling across the ridgeline. And even though the miles of cornrows have vanished, you can see the occasional man chasing a chicken across the road, attend the annual Dairy Festival to learn what real butter tastes like, or stop for horse crossings. A few ranches, equestrian centers, and dairy farms still remain. There is even a yearly Rodeo Festival and Cowboy Dance.
The local newspaper is always good for laughs, complete with absurd typos, obituary notices where the deceased passes on at a future date, and complete with the week’s lead story about a woman with the longest fingernails or the prison outbreak that prompted a visit from our famous actor-turned-Governor. And last year was a record year for us, when this small town was not only hit by California wildfires, but the actual epicenter of a big earthquake. It was obvious the Los Angles new media knew very little about us, but we were finally on the map!
This past year, the egg prices increased, so I called a local rancher and asked for his price. “How many cases do you want?” he asked. “Oh, I only want a dozen,” I told him. “You know what you need to do, then? You need to go see Billy! You can go to his drive-thru Egg Ranch. Now He even has a his own phone!” he replied. Wow, his own phone! Imagine that! ”Hi, Billy! Are you near Joey’s?” I asked when he answered his phone. Sure enough, Billy’s Egg Ranch was down the street from Joey’s Bar-B-Q.
People often tell me, “You look so familiar,” and my response is generally that they have probably seen me at some gym within a 20 mile radius. Other times, they say, “You name sounds familiar,” in which case I respond that they have probably read something I have written – whether it be an article about a local business, a cookbook review, or a profile piece on the regions of Italy.
Many years ago, when I first became interested in the Voiceover world, I contacted industry talent in Los Angeles – people like Thom Pinto, Cindy Akers, and Elaine Craig, who once told me, “I suspect you have a lot more talent than you are willing to admit.” (At the time, I wasn’t quite sure how to take that!) Another comment that I never forget stays with me today: “You could be a big fish in a small pond.”
There are business owners, ranchers, city employees, and retail workers, but just how many voice talent reside in my tiny corner of the planet?
The answer could very well be…..1.
If that is the case, then there is enormous potential. Surely there are businesses who require on-hold voicemail greetings for their phone lines, an independent filmmaker in need of voice talent for his latest project, or a company producing a training video for its corporate office. Doesn’t it make sense to start your own business and monopolize the industry in your own private corner of the globe?
Come to think of it, I am in an ideal situation – close enough to Los Angeles to utilize its studios if necessary, and yet far enough away make a name for myself in this very unique community. Instead of competing with hundreds of people for the same projects, clients would contact me directly because I am the only game in town – literally. As far as I know, there is no other voice talent in this area.
Even a scan of the group California Voices on this site reveals no one in my immediate area. That leaves a gigantic hole that needs to be filled. Find a need in the industry and fill it. That is one of the cardinal rules for success.
Perhaps one day someone will say, “You SOUND familiar.” At that point I’ll follow my own road to success and know I made it big in the little city.

Julia, my first article in VoCasting talk exactly about that: “Custom Demos – The bigest voiceover artists trouble!” http://voiceover-casting.com/blog/custom-demos-bigest-voiceover-artists-trouble/
Don’t waste your time anymore. Invest in your own website, it is the best solution!
Anyway, we start the development of our Pay-Per-Audition site few weeks ago, and it will be free. The project is huge, it is where all my efforts are concentrate now.
But “if the client can have a lot of custom demos for free, why they will pay?” The VoiceOver artists need to unsubscribe this services, or stop to send the custom demos for free.