Sorry, you’re not “it”.

If I were to make a top-ten of the hardest words in any language, this word would be my number one pick. It’s also one of the shortest. This simple sound has destroyed countless careers; it has propelled people into the depths of depression, and it has broken many hopeful hearts. It is the horrible, ugly word “NO”.

“No” is every salesperson’s nightmare. “No” has turned rejected lovers into vindictive maniacs.  And -as any parent will tell you- “No” can turn the sweetest kid into a manipulative monster. In fact, this two letter word is so destructive; one could make a case for it to be banned from our vocabulary because of the damage it has done over the ages.  But I can predict what our linguists would say to that: “No”.

Here in the States, the nation is watching another season of “America’s got talent”. I pity the three judges who have to sit through a never-ending parade of geriatric belly-dancers, tone-deaf Whitney Houston wannabees, drag queen contortionists and hip hoppers with egos bigger than their beefed up physiques. And all of them believe that they’re the next big act to hit the Vegas strip, worthy of a million dollars. All I can think of is: who opened this loony bin… and who is going to close it?

Yet, the people in our profession have something in common with these strange folks. We too, audition. We might not do it on national TV, but time and again we face the final verdict that could shatter our dreams into a million pieces. Or not. This is what I learned about rejection dejection.

The greatest disappointments are always well-planned.
Yes, you’ve heard me: we are setting ourselves up for disaster. Expectation and disillusion are twins. Evil twins. The more we expect, the bigger the disappointment. Watch “America’s got talent” for a few minutes, and you’ll see the following tragic story unfold: a camera zooms in on a middle-aged librarian who’s showing all the obvious signs of a sedentary lifestyle. The talent tells the interviewer: “I’ve been blessed with a unique gift. Since the moment I took my first breath, I knew I was destined for greatness. I am definitely going to blow the judges away. This is the moment I have been waiting for all my life.”

He steps up to the microphone; introduces himself to the world, and starts rubbing his hands together. This better be good! The next thing we hear is a sound that can only be described as someone breaking wind to the tune of “America the beautiful”. Yes, we’re blown away alright!

The audience starts yelling; the judges hammer on their red buttons and moments later, our handy hero is crushed and crumbled under the weight of humiliation that will haunt him for the rest of his librarian life.

Lesson number two: know your strengths! Small fish wanting to play in the big pond better bring something extraordinary to the table; otherwise the big fish will have you for lunch. One AGT-episode featured a self-professed ‘celebrity impersonator’. He was so bad that -even though he spelled out which impression he was going to do- no one got it. I know voice-over artists who make a decent living pretending to be someone else. Some of them are so good, it’s frightening… they sound even better than the original! But unless and until your impersonation is spot-on, don’t tell the world you’re the next big thing. People might get the wrong impression…

Lesson three: get a reality check (before going on reality radio). In other words: go for a second opinion. Get as many second opinions as you can. And please, don’t run to your mother for feedback. She’ll love you no matter what. That’s her job. What you need is an honest opinion. Go to a pro. Not one of those people who get paid to chat you up so you’ll enroll into some vague voiceover academy. A good coach will analyze every ounce of your talent (or lack thereof), and expose you for what you are. A great coach will also tell you what you need to do to improve. A superb coach will teach you the tricks of the trade.

Back to the show for lesson four: have a recovery strategy. I am still floored by how ungraceful some of the untalented are in defeat. They become defensive, they come up with excuses, they blame the judges… it’s always something or someone else, isn’t it? Don’t get me wrong, I’m all for positive reinforcement. But America’s upbeat culture of programmed positive praise has led to a distinct lack of self-awareness and humility. Thus, smiling small town hero’s turn into angry big town, big time losers when they hear the dreaded word “No”.

This begs the question: how should one prepare for possible rejection? Should we simply expect not to expect anything? That way, we won’t ever be disappointed. If you don’t strive to win, you’ll never lose. Could that be the answer? But what about our hopes, our dreams and aspirations? Isn’t life about taking risks, shooting for the stars and about being the best one can be? Had we been playing it safe, we’d still be staring at the moon, instead of landing on it.

Here’s the good news. There is an effective way of dealing with denial. It’s no magic bullet, but it will certainly keep you grounded. It is part of what I call my ‘Ultimate Auditioning Strategy’. I have refined it over many years, and I’d be happy to share it with you. Here’s the thing: this strategy works for any type of audition. I have taught it to musicians, stage actors, public speakers, job seekers, sports people and yes… to voice-over artists.
To learn more about my Ultimate Auditioning Strategy, click this button,select “Blog” from the menu and read on!

Paul Strikwerda

 

Add comment July 26th, 2009

Everything is perception. Perception is everything.

Two groups of kids were playing outside. Someone had written a big number six on the street and a fight had broken out because of it. One group claimed that the number was actually a nine. The other group insisted it was a six. Before the debate got totally out of hand, a little girl shouted: “Stop it! You’re all wrong. Can’t you see it’s just a circle with a line?”

The kids decided that she was right and they went on to do some cloud spotting. But as they were lying in the grass, another fight broke out. “That cloud looks just like a giant elf” said one of them. “No way”, said another kid. “It’s a fairy. Anyone can see that!”

SOME PERSPECTIVE
How on earth is it possible to come to very different conclusions, based on the same input? Well, the simple answer is that most of us tend to select information based on what resonates with our model of the world. The rest is conveniently filtered out. In other words: we see what we want to see and we hear what we want to hear.

I remember the story of a psychologist who decided to test this principle. During a road trip to promote his latest book, he had breakfast in a different diner every morning. And every morning he ordered “scramberred eggs”. Not once did a waitress ask: “Excuse me sir, what did you just say?” He always got a plate of scrambled eggs.

As a trained journalist I happen to be a professional skeptic. I was taught to always check my sources, and in the absence of empirical evidence, do my own fact-finding. So, when I read the “scramberred eggs” anecdote, I decided to put it to the test.

AN EXPERIMENT
One of my favorite sound engineers was a huge fan of a crooner known for songs like “Stardust”, “Mona Lisa” and “When I fall in love”. During a break I innocently asked: “Hey Mike, did you know that they just discovered an unknown recording by Napkin Cole?” He said: “Really? Where did you hear that?” And for the next half hour all we talked about was Napkin Cole. I must have used the name at least 40 times, and not once did Mike raise an eyebrow. It was unforgettable…

Having strong preconceptions is both a blessing and a curse. On one hand, taking things for granted means that we don’t have to reinvent the wheel. It’s the principle of generalization upon which all learning is based. On the other hand, it closes us off to valuable new information. Worst of all, it seems to happen beyond our control.

For us voice-over pros, this is both comforting and frightening. When we record a demo, we base our approach on our take on the text. We put the info through our filters and come up with a unique interpretation. That we can control. But once our demo reaches the voice-seeker, everything depends on what unconscious filters are operating behind the scenes of her brain.

MY BIG BREAK
A few years ago, I auditioned for an amazing job. It was a once in a lifetime opportunity, and I just knew that it was going to be my big break. Needless to say, I pulled out all the stops to make sure my demo was spot-on. I even asked people in the business to give me some honest feedback. Only after I was completely satisfied that I had absolutely nailed it, I sent my demo on its way. An hour later I received a generic rejection. It was a slap in the face and I felt like a complete failure. I listened to my demo over and over again, and I couldn’t figure out what had gone so horribly wrong. A year later I got the answer.

By chance I ran into a colleague of the voice-seeker who had crushed my dreams. He recognized my voice and we started talking about the project I had auditioned for. I said to him: “I have to ask. I would have been perfect for this project. Why didn’t I get the job?”

He paused for a moment and replied: “I know exactly why. You sounded just like her ex-boyfriend.”

When I heard those words, two very conflicting emotions boiled up to the surface. I was both livid and relieved. My angry ego shouted: how could this woman have been so unprofessional? At the same time I was glad to know that there was nothing I could have done to change her mind.

Ancient wisdom tells us that the world we see is a mirror of who we are. Everything is perception. Perception is everything. Case closed.

Paul Strikwerda

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